Small Business Website
Small Business Website


Free e-Book: Getting Started with Pinterest

Getting Started with Pinterest

According to Pew Research Center in its Social Media Update 2014 report (posted 1/9/2015), 28% of online adults are now using Pinterest..

interest is gaining larger shares of various demographics and is making its way to number three in popularity behind Facebook and Twitter. Pinterest is a great way to promote your business online, no matter what you sell. To help you get started with Pinterest — or to help you with your existing presence — we have a new complimentary e-book: Getting Started With Pinterest.  Request Your Copy. (compliments of Jackson Marketing Services)


How to Reduce the Waste of Office Stationery

While your employees may regard that profligate use of envelopes, paper and pens as a minor issue, the costs can add up over the course of a financial year if your company employs several staff. By implementing some simple checks and routines, you could save your business thousands of pounds per year in unnecessary stationery wastage. Read More.

Secret of Success
Henry Ford Quote on Competition

Why Cloud Computing Just Makes Sense for Small Businesses

Image Source: Shutterstock Small businesses typically must compete head-to-head in the marketplace with businesses that may be larger in size with stronger infrastructure, a more stable bottom line and other important benefits. In order to succeed in a tough marketplace, small business owners must make important and critical decisions about how to best run theirContinue Reading

These Are The New Rules of Work

These Are The New Rules of Work

Forget everything you’ve always known about work. The rules have changed.


The idea of work and employment has certainly changed for me personally. Upon getting laid off in 2011, I was left with a choice: stay on unemployment while looking for a job, or make money by becoming self-employed. I chose self-employment, and I haven’t looked back. 

I can relate to the five new rules of work outlined in this article on

One: work can happen anywhere.

I work from home, but I can also work from my grandparents’ house when I want to go visit them. I can go on vacation and work in the morning or evening. As long as I perform well and meet my deadlines, that’s all that matters.

Two: you’re on call 24-7

This isn’t that big of a change from when I was working for the man. As long as an employer or clients aren’t holding you to a strict schedule AND requiring you to be on call after hours, I don’t have a big problem with this situation as long as all parties involved are reasonable and understand that an email at midnight may not be checked right at midnight.

Three: it’s a gig-based world.

I’m not going to lie. I do love clients on retainer — it helps me understand my hours each week and my cash flow. However, it’s nice to have project work, too. You get to learn new things and mix things up every now and then.

Four: the line between work and life is pretty much gone.

It’s true. For the most part, I don’t mind. My niece spends the afternoons after school with me. When I am able to finish up my work a bit early or at least find time for a break, we jump in the pool and swim or play Mario Cart on the Wii. If I still had my old job, I’d never get to enjoy this time with my favorite, little friend.

Five: gotta love what you do.

If you are going to be going solo through freelancing or self-employment, you must love what you do. Otherwise, you would probably stress yourself out worrying about getting the next gig, covering your expenses and more. Being passionate about your work, doesn’t mean you won’t have these worries. It just means that things seem to fall into place a little more easily when you have a passion that you are willing to pursue.

How do you feel about the new rules of work?

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The Entrepreneur’s Guide to Ethics

Some people are self-starters and have preferred to work on their own since they began their career. Others, having spent their entire career working for someone else, have decided they want to venture out on their own to start a business. It is courageous and exciting to follow a dream, and dreams make life worthContinue Reading

Are You Dealing with the Downside of Enterpreneurship?

Are You Dealing with the Downside of Enterpreneurship?

“Things aren’t always wonderful for entrepreneurs. A lot of things can go wrong between ideation and execution of an idea: Too much money, not enough money, bad advice, wrong approach, wrong place and wrong time.”


Being an entrepreneur means you are constantly staring failure in the face. The likelihood your small business will succeed is slim. According to a 2013 article on, eight out of ten businesses fail.

Dealing with this risk can mean long days (and nights) working. You may not get enough sleep or exercise. Your diet probably sucks. You might become isolated and alone. You’re possibly dealing with a lot of anxiety. 

Entrepreneurs have to take a timeout and examine what’s going on in their lives. It’s important to find some way to balance — at least a little — your business with the rest of your life. 

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Check Out the FormSwift SWOT Guide

Check Out the FormSwift SWOT Guide

What is SWOT?

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, & Threats.

SWOT analysis is a methodological tool designed to help workers and companies optimize performance, maximize potential, manage competition, and minimize risk. SWOT is about making better decisions, both large and small. It can help you determine the efficacy of something as small as introducing a new product or service or something as large as a merger or acquisition. Again, SWOT is a method that, once mastered, can only enhance performance.


As a small business owner, you may have already gone through the steps of putting together a SWOT analysis. If you are a new entrepreneur — or just thinking about starting your own business — maybe the concept of a SWOT analysis is new to you.

SWOT stands for Strengths, Weaknesses, Opportunities, Threats. When you take the time to complete a SWOT analysis, you can make better decisions for your business and brand.

Learn more about how a SWOT analysis can help your business by checking out “An Essential Guide to SWOT Analysis” on the Formswift website.

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