Let’s face it – being a social media manager is a 24/7 job. You’re expected to know about every tweet, pin and post within seconds of them appearing, whether it’s 10 AM and you’re in a meeting or whether it’s 4 o’clock in the morning and you’re fast asleep.
The bad news is that unless you convince your boss to hire a partner in a different time zone so that the two of you can work in shifts, it’s impossible for a small team to monitor every social site around the clock.
The good news is that there’s an app for that – or at least a suite of apps that you can install to your iOS device to help you to manage your social presence while on-the-go. Here are six apps that will make your job a lot easier.
1 – Facebook Pages Manager
Let’s start with the behemoth – Facebook’s dedicated app for page managers and community admins. Pages Manager will send you push notifications when people interact with you, allowing you to moderate and respond to feedback wherever you are. You can post new updates, including photographs that can be edited with the app’s in-built Instagram-style filters, and you can even view your page’s insights!
2 – Foursquare for Business
A must for local businesses and regional or national businesses with physical locations, Foursquare’s business app allows you to control your Foursquare presence wherever you are. You can post photo updates to your locations, you can add, remove and edit specials, and you can even view your analytics. Just make sure that you’ve already claimed your venue so that you have permission to edit the listing.
Source: iTunes store
3 – Bitly
If you’re not already using the desktop version of Bitly, you should start – this link-shortener goes a step further than most by providing analytics, customised URLs and more. The iOS version of Bitly allows you to do the same, only on your mobile – perfect for tweeting, when those extra characters make a big difference. The app runs smoothly and is easy to use – simply copy the URL of the page that you want to shorten and save it to the app. Voila!
4 – Twitterrific
Twitterrific’s award-winning Twitter client is genuinely beautiful and a marked improvement on Twitter’s native application. With Twitterrific, it’s easy to switch between accounts, to view conversation threads and to reply to your followers. You can even filter your timeline to hide specific hashtags, users, and URLs, and image previews are displayed in the timeline. You can even translate tweets in to your own language – perfect for multinationals.
Ollie, the Twitterrific bird (Source: www.brixtonstreet.com)
5 – uStream
If you’re considering broadcasting live video from an event, uStream is a good, robust option. Using the uStream app, you can broadcast live to an unlimited number of viewers using the camera on your device, and you’re able to interact with your viewers by posting polls or using the chat box. While Google+ Hangouts are probably the best choice if you’re using a laptop, uStream is more powerful on mobile – just be sure to connect to wireless if you can, or the picture will be jumpy and painful to watch.
6 – Dropbox
Dropbox’s mobile app allows you to access your Dropbox on the move, making it a great way to synchronise files between your desktop or your laptop and your smartphone. One of the great advantages of the mobile app is that when you’re connected to Wi-Fi, you can store files locally on your device so that you can access them even if you’re not connected to the internet. This is particularly useful if you’ll need to access large files at events, such as video clips, attendee lists and images. While not necessarily a social networking app in itself, Dropbox allows you to store resources that will enhance your presence across the board.
Your smartphone is a powerful device that allows you to work much more efficiently. Don’t squander the opportunity to use it to manage your online presence at events, on the way to meetings and more.
Remember, in the age of social media, the quicker you can react, the better. Whether you’re neutralising negative feedback on your Facebook page or attempting to newsjack a trending topic on Twitter, using your smartphone to manage your social media presence makes it easier than ever before to move quickly and adeptly.
What applications do you use to manage your business’ social media presence? Let me know with a comment!
Dane Cobain is a social media specialist for UK-based creative agency fst the Group. He’s also a gadget-lover and tech fanatic, as well as an internet addict.