If you’ve used an email marketing platform or email service provider before, you’re probably well acquainted with the basic reports: open rate, click-through rate, unsubscribes, etc. But when it comes to really digging into your email marketing strategy, are you tracking what you need to be? Are you focusing on the wrong things? Is there anything you’re missing?
Boiled down to the top ten, the infographic below shows you the best and most important email marketing metrics to keep track of. Take it to heart and start measuring your email progress today!