If you’ve used an email marketing platform or email service provider before, you’re probably well acquainted with the basic reports: open rate, click-through rate, unsubscribes, etc. But when it comes to really digging into your email marketing strategy, are you tracking what you need to be? Are you focusing on the wrong things? Is there anything you’re missing?

Boiled down to the top ten, the infographic below shows you the best and most important email marketing metrics to keep track of. Take it to heart and start measuring your email progress today!

10 Metrics Every Email Marketer Needs to Track - Infographic by Campaign Monitor

Source: 10 Metrics Every Email Marketer Needs to Track by Campaign Monitor

Lane Harbin
Lane Harbin

Lane Harbin is Senior Content Marketing Manager at Campaign Monitor, an easy-to-use email marketing tool that allows every marketer to send targeted newsletters to grow their business. With beautiful templates, a drag-and-drop interface and engagement-based segmentation, Campaign Monitor has helped more than 200,000 growing businesses take their email marketing to the next level.