Nowadays, there is a slew of marketing tactics a person encounters on a daily basis. Whether it is subliminal or overt, people are always taking in marketing at any given moment. For a new business owner, it may seem like the odds are against them in terms of standing out from the bunch in order to attract business. Thankfully, there are plenty of ways to gain and retain new loyal customers and see achieve growth and success.

1. Social Media Marketing

Social media has truly taken over the planet within the past ten years. It’s hard to remember a world without Twitter, Facebook, Instagram, Pinterest and all the many social media networks. If a company wants to build a successful brand and market effectively, it is important to be on these networks. A company doesn’t need to be on every single channel. However, it is important to pick ones that will really speak the company’s language in the best light.

2. Search Engine Optimization

Search engine optimization is really important because Google is the most widely used website in the entire world. When people type in the search box for a specific topic, companies pay a lot of big bucks to make sure their website and content float to the top of the search listings.

An inexpensive way to optimize a website for searches is to create content (articles, blog posts) and make sure they are properly tagged with the keywords people might use when looking a solution to their problem. Over time, a company that consistently posts will have a good chance at organically appearing on the front page of the search engines (depending on the competition in a particular field). If you want professional assistance on SEO tactics, Compusmart Solutions and similar companies can help propel your site to the front page of Google.

3. Product Placement

It makes sense to put the product in a place where its potential customers can see it and know it’s there. It wouldn’t make sense to put hair accessories in an auto body shop. The people who are looking for hair accessories will not think to go to an auto body shop. A business owner must make sure they are strategic and smart about where they place their products to get the most eyeballs on it and achieve sales.

4. Incentives & Rewards

People love incentives and rewards. Consider offering discounts, coupon codes and other rewards to people. One popular tactic involves social media. Many business owners will hold a contest with their followers involving giveaways. Their followers usually need to tag their friends and share the company’s content on their page. When this is done, most companies achieve a lot more followers and a lot more potential customers because their message gets spread a lot further.

There are a lot of different marketing strategies to choose from to build a brand and business that thrives. These are just four of the most critical ones to consider. With consistent execution and a determined attitude, any new business can allow their company to see new heights and experience great success.

A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here .