Everywhere you look, extroversion reigns supreme in the modern business world. We’re told that if we want to be successful, we need to ooze charm to be hired, be bold to make the sale, and be an entertainer to land the next client.
Conversely, proudly proclaim your introversion, and you’ll be scoffed at. Even though introverts make up between 25-50% of the population, introversion is still synonymous with shy, socially awkward, and too serious. But these stereotypes are rarely true, and the behaviors that come naturally to introverts are still often overlooked in the world of business.
Since the advent of the industrial revolution, we have favored how we are perceived and what we project. Recent marketing trends, however, show businesses are moving towards purpose driven motives rather than purely bottom line driven motives.
There is certainly nothing wrong with being an extrovert, but introversion isn’t some disease we need to rid ourselves of. In fact, much can be learned from the (relatively) silent masses. Here are 4 things managers can learn from introverts.
- They Listen to the Needs of Others
Gone are the days of rambling about how great your company is and trying to get in as many wallets as possible. Making lasting connections and understanding your niche is where it’s at.
Your sales team should take note of the introverts in your office- they prefer fewer but deeper relationships, and they aren’t afraid to dive deep into heavier topics. Carving out a meaningful connection comes naturally to them, and they can easily get on a more personal level with prospective clients.
If you truly listen to what a client wants, they’ll not only feel that their needs are being catered to, but they’ll be more compelled to be a loyal customer.
- Introverts Consider All Angles
You can certainly admire the extroverted quality of quick decision making and taking action. However, the flip side of certainty is impulsiveness and leaving room for more errors.
In Susan Cain’s book, The Quiet of Introversion, she details how extroverted brains are wired to be more sensitive to immediate rewards. Introverts, on the other hand, like to consider every angle of a situation and don’t need the instant gratification of a cut-and-dry finalized decision. What this can mean for your team is a greater insight into a project or proposed solution.
- A Calmer Atmosphere
Being quiet doesn’t mean you have nothing to say. Because introverts prefer to listen, they plan what they say before they speak and are less confrontational. This leaves space for a calmer work environment.
Introverts are also less swept up by grandeur presentations and can cut through the hype to get straight down to the true intentions of a meeting. This also helps introverts keep a calmer exterior, cultivating an atmosphere of trust and lowering levels of heightened emotion.
- Novel Ideas Blossom
In a world occupied by open office spaces, social events, and brainstorming sessions, it can be difficult to get any unique ideas from the group. That’s because as humans we are wired for groupthink and are less likely to speak out if the consensus is loud enough.
To cut through the groupthink clutter, provide the option of closed spaces and alone time. Solitude gives introverts time to think, plan, research, and observe. You’ll see that if you leave an introvert to their own devices, they’ll dive deep into their imagination and come up with new solutions that haven’t been presented before.
About the Author:
Sacha Doucet is a Small Business Marketing Consultant who helps take the guess work out of growing a business by developing and implementing easy-to-follow digital marketing strategies. Along with offering digital marketing services, she also offers content writing services that attracts organic traffic, boosts audience engagement, and increases brand awareness.You can contact her at: [email protected]