In this age of rapidly progressing technology, it’s important for companies to keep up with the pace. One of the best ways to do this is through the maintenance of a consistent presence on the internet. Any business can make this happen through a business blog. There are a few reasons why your business should maintain a business blog.

Provides Credibility by Way of Consistency

An online presence is important. In addition to maintaining social media platforms, a blog is great because it shows a level of commitment. Anyone can decide to open up a website and throw two or three blog posts on it. However, there is a level of consistency that so many people lack due to a lack of discipline. When people see your consistent effort and commitment to the production of excellent content, you’ll gain more credibility. Trust is everything when gaining the attention of potential customers.

Allows Your Company to Be Relatable

There’s a personal touch that blogs provide. When people get to see the behind-the-scenes elements that so many businesses share within their blogs, it helps brands seem more relatable. This allows potential clients to connect with the brand before they even invest in it.

Even though blogging might seem like one more thing you’ll have to place on your to-do list, remember that you don’t have to do it alone. In fact, there are services, like Ballantine, out there that can help you manage that.

Offers a Platform of Authority

As your company gains a level of credibility, you’ll also stand out as an authority figure in your particular niche. Credibility and visibility are closely intertwined, and as you raise your Domain Authority on Google, you will have more eyes on your content. Wherever you live—in CA or NJ, digital marketing is the key to gaining this visibility and authority.

By placing content on your blog that is structured with the right SEO keywords and strategies, your DA and visibility should increase, and you’ll build your reputation as an authoritative site. As a result, other sites—including media outlets—may link to your site in their own content, which will drive more traffic to your site and increase the DA as well.

Gives Your Site Some SEO Juice

Speaking of SEO and building authority, blogs are a vital way of driving your site’s search engine ranking. Through the use of content, well-researched keyword phrases can be placed—as mentioned above—but what you may not realize is that they are able to have an impact through what are called search engine spiders.

These hypothetical spiders crawl through the vast universe of the internet, index website information, and can even check on the hyperlinks that connect to other pages (outbound links). That means that they can also connect to your site from another website if that site links to one of your pages—those links are called inbound links and are a critical part of SEO strategy.

All of the collected information then goes into a database and Google’s index of listings, including those keywords we have been talking about. The more positive information that the spiders generate, the better chance your site has of getting a better DA result and rising in the rankings for the keywords that you use. Remember, half of all search queries are at least four words in length, so make sure your keyword strategy takes that into account.

The goal should always be to get on the first page of Google for certain keyword searches. Second page is good too, but hardly anyone goes further than that when searching for something—which is why it’s so important for your business to consider getting good keywords on your blogs. As people search for the services that they need, they’ll be more likely to come across your site and become your customers. After all, 72% of consumers who find a store that is within five miles of them through a local search actually end up going there.

As you can see, we’ve mainly focused on Google here. That is because they are King! Because Google receives 79% of all global desktop search traffic—beating out other search engines by a landslide, they are the rule creators. Pay attention to their algorithm changes and adjust your content strategy to them, and you’ll come out on top.

Get into the habit of making sure your content is relevant and timely. Take note of what your potential customers’ needs are, what they’re searching for, and cater your blog to them.

Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.