new customersA challenge for many small businesses is creating awareness of the products and services being sold. Small businesses can often be drowned out by larger competitors. Some smart marketing will attract new customers and create a wider awareness of the brand. Here are five effective ways to promote a small business.

Distribute Printed Flyers

Printed flyers are an inexpensive and direct way to promote a small business. Flyers can be handed out in person, posted in public areas or left in stacks at other businesses. The flyers provide a large amount of advertising space that can be used to entice customers or offer discounts. Flyers can even be mailed to people in the area.

Hold a Social Media Contest

A social media contest with prizes will attract a large amount of attention online. Just a few individuals can share the contest or make postings that draw more people to the business. Contest winners can receive personalized drinkware that promotes the business. Promotional products like this can be imprinted with your company’s logo and contact details so every time it is used by current and potential customers, you gain marketing exposure. Winners could also receive discounts on purchases. Additionally, many people who join the contest will maintain contact with the business through social media, creating a new outlet for information and marketing.

Offer Free Promotional Items

Offering free promotional products for people who visit the business or make a purchase will promote the company while also building the brand. Promotional products like these act as walking billboards, ensuring that you gain repeated marketing exposure every time they are used by recipients. Giving away items like HALO personalized drinkware to new customers takes the name of the company into the community where it will gain recognition. Good promotional items will keep the company in the minds of consumers for a long time. Promotional products can not only help you maintain your existing customer base, they can also attract the attention of new customers.

Local Radio and Television

Local radio and television can generate excitement about a small business and increase foot traffic. Local radio and television commercials are frequently aired where large numbers of people will hear the advertisement. Although measuring the exact effectiveness of this type of marketing can be difficult, it does still attract some new customers.

Attend Community Events

Sometimes small businesses can promote the company by attending or sponsoring community events. Small business owners who  appear regularly at events such as sports games, street fairs and charity fundraisers will become part of the community. Employees at the event can wear branded shirts and distribute promotional items. This will build trust and attract new local consumers.

Promoting a small business is something that takes time and patience. It is important to create a marketing plan that will continually promote the business over several months or longer even if initial responses seem low. Persistent promotional efforts will eventually raise awareness of the small business among consumers.

About the Author

April LabrarronApril Labarron is a native of Southern California. She has her BA in English/Literature from MSJC in Menifee, Ca. She views her freelance writing, not only as a career, but as her passion. Other areas of interest include; movies, food, singing, soccer, traveling, shopping and a continuous desire for learning.   She lives on her own and is accompanied by her Pomeranian named, Elvis. She currently resides in Temecula, CA. 

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