One of the most interesting things in the world of modern digital marketing is that there are some people who still believe that email marketing is on its last legs. This is particularly absurd since all serious studies and graphs are more than backing the fact that this aspect of marketing might, in fact, be at its peak. Here are five impactful email marketing statistics to back this claim.
- The ROI rate of email marketing is 4400 percent
When it comes to the investment (regardless of the field), one of the first things that people are interested in is what they are getting back. Now, in most areas of marketing, such an estimate is not an easy one to give; luckily, this is not the case with email marketing. Furthermore, this particular aspect of digital marketing is one of the most lucrative ones with the average ROI of 4400 percent. Namely, every $1 invested in email marketing is expected to return about $44.
- Email marketing is used by 82 percent of B2B companies
Another important statistic to keep in mind is the fact that email marketing is still one of the most effective B2B tools. Namely, about 82 percent of all B2B companies are known to practice this trend on a regular basis. To make its significance for B2B marketing even more transparent, the revenue for B2B marketing automation has jumped from 50 percent in 2013 to 60 percent in 2014. Needless to say, this trend of growth has continued ever since.
- Only 52 percent of all professionals use email signature
One of the greatest challenges that professional marketers face with email marketing is finding a way to differentiate themselves from the rest. Well, those who are aware of the fact that only 52 percent of all professionals use email signature can easily find a way to place themselves in the top half of the industry. To make things even more interesting, this is an incredibly easy thing to do, and all you need is a reliable email signature generator. As for what you should put in the signature, your name, the organization you work for, your role and your email address should be the bare minimum.
- 53 percent of all emails are opened on mobile devices
People who are serious about getting the most out of their email campaign need to keep in mind that about 53 percent of all emails get opened on mobile devices. Additionally, about 23 percent of these emails get reopened later on. What this means is that there is a great likelihood that your email will be accessed through more than one device. Therefore, you need to make the issue of device compatibility your number one priority.
- Email CTR is 6 times more powerful than that from a tweet
Even though a lot of people assume Twitter to be the ultimate tool of customer engagement, one study has shown that you are over 6 times more likely to get a click through an email than through a tweet. Furthermore, there are some indications that email subscribers have a substantially larger likelihood of sharing your content through their social media accounts.
At the end of the day, it is more than clear that people who are preaching about email marketing getting obsolete simply aren’t aware of techniques and methods that can help them get the most out of their marketing campaign. In other words, their claims are based on their negative personal experiences, which are mostly the result of a badly devised email campaign. You see, as the world of digital marketing evolves, so does the world of email marketing. Needless to say, those who want to stay in the game need to find a way to keep up with these changes.
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and a regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing and closely collaborating with a couple of e-commerce companies.