How do you know if your small business is going to succeed? Studies have shown that 8 out of 10 new businesses fail, and everyone entering the business world needs to be very careful. But if you invest in the right things and make smart decisions, you can be assured that your business is going to survive on the market. Listed below are 5 things you definitely have to invest in, if you want your new business to succeed. Make sure you check them all out.

A Good Business Name

It may seem like an obvious thing to do, but choosing the name for your business is something that it very important. It’s how your business is going to be known to the world and choosing the right name can do wonders for your business. You can start by coming up with a couple of potential names and then narrow the list down until you end up with the one name that best describes what you do. Just make sure you check whether there’s already a business with the same or similar name.

Business Attorney

It’s always a good idea to hire an attorney with experience in working with new businesses. Your attorney can advise you about every move you make and help you make sure you start off on the right foot. They can help you with drafting contracts, determining the structure of your business, and reviewing your lease. You should always tell your attorney exactly what you want to do, and it’ll be their job to make sure there are no surprises. You can always find a good business attorney through networking or by asking for a referral.


Every entrepreneur has heard the term “location, location, location” more than a few times in their career. This is because your location is always going to determine how successful your business will be. And no matter if you are looking for a store where you’re going to sell your products or if you need an office where you’re going to meet your clients, having a good location is of great importance. Of course, it doesn’t have to be the most popular street in the city but locating your business somewhere where it can be easily spotted is always recommended.


No matter where your business is located, security is something you have to be very careful about. Burglars can easily identify stores and offices with low security and make them their next target. That’s why you should aim at constantly increasing the security of your business location. If you’re running a store, installing counter security screens is always a good idea, and there’s no need to say that you need to have a good alarm system installed. Also, you have to make sure your data is safe as well. Luckily, there are plenty of antivirus programs designed especially for businesses.

Licenses and Permits

No matter what industry you deal in, obtaining certain licenses and permits is necessary. The laws are not the same in every country, so it’s  recommended that you check with local authorities and get everything you need in order to start a business. Bear in mind that today you need special licenses if you plan to sell liquor or lottery tickets. Also, you should never assume that zoning laws don’t apply to your business. You can get all the necessary information on zoning at a local clerk’s office. This is particularly important if you are running a warehouse or another business that requires a large lot.

Make sure you have all of the above-mentioned things, and you’ll be guaranteed to find yourself in a business-ready position. And once you’re open for business, you can start thinking about investing in other important things that will help you reach the big league.

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