The café industry is booming in Australia. It’s growing at a rate of 5.1 percent per year, and this trend is probably going to continue in the years to come. There are a lot of reasons for this – first and foremost, Australians have more disposable income on their hands, and this is what helps the service industry thrive. But there’s more to it. The vibrant, multicultural environment of Australian cities is creating a market for coffee lovers and aficionados that want to experiment with their taste.
Starting a café business can prove to be a lucrative decision to make, but it still requires a lot of hard work and planning.
A business plan is essential for starting and funding a café business. It isn’t something to be taken lightly – a good plan should be at least 45 pages long and go into the details of organizing your company.
The plan should specify a schedule for growth and give details of how you plan to expand your customer base. The plan also needs to explain where you plan to find your customers and what activities you have in place to retain them. In the end, a management structure that goes beyond the owners and initial investors is an essential part of the plan.
There are two main points for marketing a café. The first is the location and the second is the unique menu that you’re able to provide. Feel free to use the advantages of modern technology to advertise your location. A location-based marketing campaign can target mobile devices in particular and help you put roots in the community.
The menu should be coupled with a sampling program. It is a more expensive way to go, but providing a free taste of what you have to offer once the café is opened can help you find new customers and make them a part of your business family.
There are countless cafes out there, and every new company feels a need to distinguish itself in the market. This is often done by trying to create a theme and an aesthetic in your café. It’s best if the theme is somehow connected with the menu you’re offering.
The theme should cover the café itself but also its surroundings. A rotating cantilever umbrella can be used to create a compact aesthetic both in front of and within the café.
Starting a café requires a lot of complicated paperwork due to the licensing issue. Most countries treat café businesses as a part of the food industry. That’s further complicated in federations such as Australia or the US where each of the local governments has its own rules regarding setting up a food company.
There are four main types of food businesses that all governments recognize and it’s up to you to find the rules that apply to you. An additional license is needed if you plan to serve alcohol and that also means that you’ll need to check the legal history of your employees since those with convictions might not be able to work with alcohol.
Employees are the most important part of the company and, as soon as you’re able to, you should hire for the planned expansion. Have in mind that each shift should have a barista that can cover your menu. The waiters also need to do more than just serve the customers; they also need to be friendly in demeanor and attract the crowd.
However, the most important employees often work behind the scenes and aren’t those you first associate with a café business. For instance, a tax attorney is the most important employee you might have because they can save you a lot of money in the long run.
A café business needs to be planned out and organized with attention to details. That’s the only way to make your mark on the saturated market.