Are you using email marketing to attract more customers and fix issues like cart abandonment? This method has been gaining popularity in the recent years because of incredible results. For example, email marketing has outperformed social media marketing in a big way, leaving behind giants like Facebook and Twitter.

What makes email marketing campaigns so effective – and incredibly easy to conduct with automation – is the personalization level of every message. For example, the messages could be tailored to various possible scenarios such as cart abandonment or post-purchase follow up.

With that said, the team at has designed an infographic to try and explain each of the emails that need to be sent on an automated basis. It begins with Welcome Series, an email that welcomes the receiver to the company and offers discounts and other benefits for signing up.

The next emails described in the infographic continue to guide the receivers on their sales journey. In this sense, each of the emails described in the infographic is equally important for businesses because they have a unique purpose.

You will also notice some helpful results from recent studies. For example, there is a chart at the end of the infographic with the information about the most annoying emails that customers can receive from companies. It was included to help the viewers to avoid committing typical mistakes like sending too many emails or failing to provide correct data.

So, if you’re wondering which emails you need to use for your email marketing campaign, this infographic will be a huge help. Even if you’re already a pro with years of experience, you may still be able to pick up some good ideas.
Take a look and begin improving your email marketing campaigns by putting relevant content in front of your audience.

About the Author: 

Lucy Benton is a marketing specialist, business consultant who finds her passion in sharing her own thoughts as a blogger. She currently works at and is always looking for the ways to improve her expertise and skills. If you’re interested in working with Lucy, you can find her on Facebook and Twitter.