Success in business depends on many factors, such as the efficiency of the process and the appropriateness of strategy being employed. In a retail business, extensive planning on the type of goods to be sold up to the location of the store is just some of the factors that many entrepreneurs consider before they put up their own retail store.
However, other than these factors, some business owners often disregard the small details that have an immense effect on the overall retail experience of their customers. As most people know, customer experience is one of the most critical success factors that a business should improve, yet many take this lightly, not knowing that it has a direct impact on the overall performance and growth of the business.
According to surveys, 86% of buyers are willing to pay more to a store that offers a great customer experience. And that by 2020, customer experience will gain more importance to the point that it will replace product and price as the key brand differentiator in many industries. As more and more buyers are being more conscious about how a business treats them while they shop, it is more imperative than ever to give more emphasis on customer’s experience in order to stay competitive in the market.
One doesn’t have to invest on some slick marketing tactics to improve the overall experience they are offering to their customers. Like what we have said earlier, a great customer experience starts with the smallest details in the business. For instance, giving small freebies that customers may find useful can have an immense effect on their behavior, plus they are more likely to recommend your store to the others. If you want to know more about the other details, check this infographic from Panda Paper Roll as they have gathered seven customer experience-enhancing details that you can put in your retail business today.