The success of your startup or small business can be determined by picking the right team. Having the right team for your small business can address several pain points such as customer service, theft or fraud, and employee turnover.

The team you hire will be a catalyst that determines the success or failure of your business.

While there’s no single formula to finding the right team, these five tips will enable you to rally the right troops to ensure the success of your small business.

1. Employ recruitment technology

If this is your first time rallying troops, you may underestimate how time-consuming recruitment can be. When hiring employees, resources must be dedicated to searching, screening, interviewing, assessing, and hiring talent.

Each step of this process presents unique challenges. To address such challenges and confirm success throughout each step, consider putting recruitment technology to use.

Recruitment technology that uses data science, artificial intelligence, and advanced algorithms optimize the recruitment process. The right recruitment technology, with the right HR training courses, facilitates the formation of a cohesive, successful team.

2. Focus on metrics

Taking a data-driven approach to recruitment can have a long-term business impact. Having accurate recruiting metrics will reduce time to fill and time to hire while increasing the quality of hire and candidate job satisfaction.

Implementing metrics to the hiring process will allow you to gather the right kind of data to demonstrate ROI.

But, with so many recruitment metrics available, which are the most important? As a startup or small business, the metrics you should focus on include:

  • Source of hire
  • Time of hire
  • Applicants per hire
  • Candidate experience
  • Cost per hire

Addressing these metrics will save your business time and money, allowing those precious resources to be allocated in other parts of the business.

3. Determine the competency of the candidate

As a small business, the team you hire will have a wide range of responsibilities. It’s important that the candidates you hire can do their job effectively and efficiently. Your business only succeeds if your team can deliver.

As such, while experience matters, competency plays a bigger role.

How competent a candidate is will determine if they can complete the tasks required of their position. Skills and experience can be learned, but candidates must demonstrate that they have the ability to perform required job tasks.

Determining competency is a cost-effective approach to hiring the right candidates. A competency-based approach reduces cost overruns, increases internal employee mobility, and allows employees to be more proactive in their individual roles.

In this case, undergoing training for competency-based recruitment practices can prove valuable when matching the right people with the right roles.

4. Go where the talent is

If you don’t make your business accessible, you will have a difficult time sourcing and competing for top quality talent.

If you want to find the right talent for your company, you need to go where they are. Using multiple tools and channels like ERP software to attract talent will allow your business to increase its odds of finding qualified applicants.

In today’s digital landscape, more and more candidates are turning to social media.

Millennials and Generation Z cohorts entering the workforce heavily depend on social media to find jobs. If your company’s presence isn’t felt in social channels such as LinkedIn or Twitter, you may miss out on attracting skilled applicants to your small business.

5. Focus on diversity

With workforce demographics shifting, diversity is playing a more important role. In the emergence of today’s global market, workplace diversity is a becoming a necessity.

Businesses and their respective employees reap numerous workplace benefits from the inclusion of diversity. Diversity in the workplace manifests in both tangible and intangible benefits.

Diversity offers a workplace greater innovation and creativity.

The increased exposure from different cultures and ethnic backgrounds lends itself to building a greater reputation for businesses. This will not only result in increased profitability but create a company culture than many top talents would be keen to work for.

Remember: There’s no “I” in “team.”

When it comes to a small business, each team member must move quickly to contribute to the success of the company. During the hiring process, find key players that can be a Jack/Jill of all trades. Look for team members who can quickly shift gears and effectively do the work of many.

Annick Nuyens
Annick Nuyens

With over 20 years of experience in B2B marketing, Annick Nuyens first worked in the hospitality service industry and then moved to the knowledge industry. She currently works for Informa in the Dubai office, where she oversees marketing for public and inhouse training courses, conferences, exhibitions and managed events across the Middle East and Africa.