Author: Brooke Chaplan

Getting Real: 3 Minor Improvements That Legitimize Your Business’ Image

You put a lot of work into making your business functional, reliable and cost effective. A question you may not have considered is this. Does your business image make you look legitimate? While your product or service ought to be the deciding factor, people get gun shy about businesses that don’t project an image of pure professionalism. Fortunately, a few minor improvements will help you to legitimize your business’ image.   Upgrade Your Website Most potential customers will visit your website before they even consider giving you any business. Here’s a chilling statistic. Your website gets about 15 seconds...

Read More

Market Master: 4 Ways To Make Your Company Shine Online

One important concern for any business owner is having their company stand out. The modern era of technology calls for companies to have an online presence. In recent years, online presence has become one of the most important things to get right for. However, you might not have the time it takes to learn all the aspects of digital marketing. Here are just a few of the ways you can make your company shine online.   Professional Website You don’t want your business to fall behind the times when it comes to having a great website. It is important that...

Read More

Too Much To-Do List: 3 Tasks You Can Outsource Safely

It may seem like a lofty goal, but ideally, every task must be done efficiently. However, no one has full control over valuable resources like time and manpower. The good thing is there are few tasks we can outsource securely towards great success. They can help business owners and entrepreneurs regain time and ultimately improve satisfaction, stress level, and overall happiness. Here they are:   Drop Shipping and Logistics Services Start-up businesses usually have limited inventory and capital investment hence getting these under control are very crucial to success. US Census Bureau predicted 17 percent annual growth in E-commerce...

Read More

Cubicle Comfort: How An Employee’s Environment Affects Productivity

Over the past few decades, there has been a thought revolution concerning the relationship between an employee’s happiness and his or her productivity. Employers have realized that comfort and satisfaction play a huge role in how well employees are able to do their work. Open concept offices, more expansive break rooms, catered lunches and fun group work outings are all the result of this new management philosophy. Even if your office is simply a row of cubicles, there are concrete steps you can take to improve the work environment — and productivity as well.   Proper Lighting and Temperature...

Read More

Four Major Ways Business Data Can Help You Convert New Customers

Will data save the enterprise world? Everything seems to indicate so, but the last thing business owners and operations managers should expect are that data will magically intervene and increase their bottom lines without some sort of action or strategy.   We live in an era of massive data collection. All the information being captured today has always been produced; over the last few years, however, we have been able to gather very large data sets for analysis, extrapolation, strategic planning, and conversions of prospects into clients and customers. In other words, modern data collection provides optimal business intelligence...

Read More