Author: Brooke Chaplan

Professional Look: 3 Ways Small Businesses Can Dress To Impress

The term “small business” in the 21st Century runs the gamut between small independent storefront businesses to start-ups to a growing wave of solopreneurs and everything in between. Being a small business, however, has some disadvantages. The chief among them, perhaps, is competing with big companies that have the budget to invest in the accouterments that impress. Making a good impression with clients and consumers is an important part of the process of gaining their business. Here are 3 ways small businesses can dress to impress clients and consumers.   Invest In Quality Materials While you may not be...

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Getting Real: 3 Minor Improvements That Legitimize Your Business’ Image

You put a lot of work into making your business functional, reliable and cost effective. A question you may not have considered is this. Does your business image make you look legitimate? While your product or service ought to be the deciding factor, people get gun shy about businesses that don’t project an image of pure professionalism. Fortunately, a few minor improvements will help you to legitimize your business’ image.   Upgrade Your Website Most potential customers will visit your website before they even consider giving you any business. Here’s a chilling statistic. Your website gets about 15 seconds...

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Market Master: 4 Ways To Make Your Company Shine Online

One important concern for any business owner is having their company stand out. The modern era of technology calls for companies to have an online presence. In recent years, online presence has become one of the most important things to get right for. However, you might not have the time it takes to learn all the aspects of digital marketing. Here are just a few of the ways you can make your company shine online.   Professional Website You don’t want your business to fall behind the times when it comes to having a great website. It is important that...

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Too Much To-Do List: 3 Tasks You Can Outsource Safely

It may seem like a lofty goal, but ideally, every task must be done efficiently. However, no one has full control over valuable resources like time and manpower. The good thing is there are few tasks we can outsource securely towards great success. They can help business owners and entrepreneurs regain time and ultimately improve satisfaction, stress level, and overall happiness. Here they are:   Drop Shipping and Logistics Services Start-up businesses usually have limited inventory and capital investment hence getting these under control are very crucial to success. US Census Bureau predicted 17 percent annual growth in E-commerce...

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Cubicle Comfort: How An Employee’s Environment Affects Productivity

Over the past few decades, there has been a thought revolution concerning the relationship between an employee’s happiness and his or her productivity. Employers have realized that comfort and satisfaction play a huge role in how well employees are able to do their work. Open concept offices, more expansive break rooms, catered lunches and fun group work outings are all the result of this new management philosophy. Even if your office is simply a row of cubicles, there are concrete steps you can take to improve the work environment — and productivity as well.   Proper Lighting and Temperature...

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