Author: Contributor

Guide to Improving Your Business’s Cash Flow

Money. Money. Money. It is what your business needs to be successful and survive. For many owners, they are unsure of how to handle their finances and struggle to improve their cash flow. Cash flow is defined as the amount of money being transferred in to and out of a business through sales and expenses. Stable cash flow is essential to the success of your business and there a few steps to help you increase your current cash flow. COMMON MISTAKES The first step to improving your cash flow is to understand what is going wrong. Many businesses go...

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How to get a small business loan – A five-step guide!

Many young entrepreneurs today looking to start their own business are too hesitant to do so because of the restrictions that come with it. The main restriction is the need for adequate funding to start up a new business. There are many options out there to raise funds for your business, but each one of them does have their drawbacks, some more significant than others. Traditional small business loan(SBL) financing options include debt financing in which small business owners borrow funds from a third party and equity financing in which small businesses sell a portion of their company to...

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5 Essential Pieces of Fire Safety Equipment Every Business Needs

Disclosure: This is a sponsored post. The first priority for every business is to protect its people and assets. “People” means every person that might attend your business; staff members, visitors and customers. “Assets” means property and information, written and digital. Every business must invest in safety equipment. Risks can differ depending on the type of business, i.e. a laboratory environment will require different safety equipment to a normal office environment. Fire alarm systems Fire alarm systems are often the first notification of a fire in a building. The system could be a simple smoke detector or the most...

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Why Promotional Gifts Are still a solid marketing strategy in 2018

  Promotional gifting, as a tool to build brand recognition, has been a successful marketing strategy for many years. But now that you can easily track the results of internet marketing campaigns, people have come to question its effectiveness. It’s important to recognise that branded gifts still have a positive effect on your sales, thus should be part of your marketing strategy.   While the primary use of promotional gifts is to increase brand recognition, when used during product giveaways, combined with a call to action, successful results are achieved. It doesn’t matter how you choose to incorporate it...

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Learn Facebook Advertising without Being Spammy

Facebook has proven itself to be an influential network for thriving businesses. Whether you’re launching new products and/or services or seeking to get traction for your existing business, one of the best ways to reap the benefits of your marketing is by using a huge platform like Facebook. Not only do you have an opportunity to increase your bottom line, but you also have the advantage of growing your network of connections, colleagues, and friends. Just like using paid advertising such as Google Adwords, Facebook provides the same type of service, only more effective. This is due to targeting...

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