Author: Contributor

Inventor Insider: What to Know About Patents

New inventions aren’t always commercially profitable, while a select few prove to be extraordinarily valuable. Protecting the legal rights to an invention is a top priority for any inventor. A patent provides this legal protection and is usually the first step. Filing a patent application is essential before you publicly disclose information about your invention. Here are some other steps in the process you should probably know. What Is a Patent? The United States Patent and Trademark Office defines a patent as the exclusive right to make, use, sell, or offer for sale certain types of intellectual property. A...

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4 Ways Retailers Can Stay Competitive Without Relying on Amazon

It seems the only way to survive as a retailer is to list your products on Amazon. An amazing 43% of consumers begin their product searches on the platform. Conventional business wisdom holds, however, that you should never stake your success on a single customer, whether it’s a consumer or a sales channel.   What’s more, if you use only Amazon to sell your product, you are giving up your competitive edge by turning over critical sales strategy information to your main competitors. Once you list products for sale on Amazon, everyone is privy to your pricing strategies, your...

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OSHA Laws All New Businesses Should be Aware Of

All businesses are required to comply with OSHA laws and regulations. These rules help in explaining the federal laws and regulations requirements that are concerned with safety and health in the workplace.  Enforcing OSHA also helps to create a safe and healthy workplace for all workers in conformity with the law. It is therefore essential to understand the rules that will affect you when starting a new business. Here are some basics in getting OSHA implemented in all facets of your work. Responsibilities as an Employer Under the provisions of the OSHA Act, an employer must provide a safe and...

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Ten Content Marketing Tools To Improve Your Blog And Outreach

Content marketing is a powerful opportunity for your business. It is a chance to gain a competitive advantage on your industry and alternative suppliers/providers by creating unique, engaging and genuinely helpful content. However, it is not an easy task and involves a lot of hard work. You definitely need an organised plan for it and writing quality content is only half of the job as your outreach and getting people to actually see what you have produced is equally, if not more important. Here we have listed 10 tools that will help you improve your Blog and Outreach. 1. Google Analytics: It is one of the best web analytics tools and is absolutely free to use. A website owner can use this tool to track and analyze data, customize reports, review analytics, measure conversion rates, measure the impact of social media and mobile on website traffic and much more. This software will produce a report for your website that includes information about visitors, traffic sources, goals, content, and e-commerce. In terms of improving your blog and outreach, Google Analytics will tell you where your content is lacking, how can you improve it and what topic the visitors are searching more. 2. BuzzSumo: It’s a powerful online tool that is used for content discovery and content performance. It can be used to find popular contents by topic, ideas and blog...

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How to Survive Your First Year in Business [Infographic]

The business world is the ultimate cut-throat environment. Every entrepreneur wants to be the market leader in their industry and it takes a ruthless streak to fend off competitors. Entrepreneurs live and die by their decisions; making the right calls could see the business thrive, while just a couple of bad decisions could send the dream crashing down around them. Every entrepreneur, no matter how successful or world-famous they may subsequently become, makes plenty of mistakes in their first year in business. Misjudgments are part of the learning process; the differentiator is how you process them. By realizing mistakes...

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