Author: Stacy Jackson

10 Ways to Get People to Visit Your Social Media Pages

The most important thing is to make your social media pages a place where your customers want to be. Here are ten tips to help you do just that!

Source: stacyljackson.com

If you are self-employed or a small business owner, maybe you’ve been dragging your feet on getting your social media profiles up to snuff. It’s not going to get any easier the longer you wait. The time to get started is now!

Check out these ten tips I outline in my recent post on stacyljackson.com. These social media marketing tips explained in the post are:

  1. Share Great Content
  2. Make Things Interactive
  3. Use Your Social Media Links Across Your Sales & Marketing Assets
  4. Add Social Media Widgets and Buttons to Your Site/Blog
  5. Get Offline Customers Online to Your Social Media Profiles
  6. Use QR Codes to Drive Traffic to Social Profile Pages
  7. Add Social URLs to your Offline Profiles
  8. Offer Incentives
  9. Interconnect Your Social Media Profiles
  10. Crowdsource Content

What tips would you add? Which areas do you struggle most with? Tell me about in the comments, and maybe we can exchange tips and help among our community members.

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These Are The New Rules of Work

Forget everything you’ve always known about work. The rules have changed.

Source: www.fastcompany.com

The idea of work and employment has certainly changed for me personally. Upon getting laid off in 2011, I was left with a choice: stay on unemployment while looking for a job, or make money by becoming self-employed. I chose self-employment, and I haven’t looked back. 

I can relate to the five new rules of work outlined in this article on FastCompany.com:

One: work can happen anywhere.

I work from home, but I can also work from my grandparents’ house when I want to go visit them. I can go on vacation and work in the morning or evening. As long as I perform well and meet my deadlines, that’s all that matters.

Two: you’re on call 24-7

This isn’t that big of a change from when I was working for the man. As long as an employer or clients aren’t holding you to a strict schedule AND requiring you to be on call after hours, I don’t have a big problem with this situation as long as all parties involved are reasonable and understand that an email at midnight may not be checked right at midnight.

Three: it’s a gig-based world.

I’m not going to lie. I do love clients on retainer — it helps me understand my hours each week and my cash flow. However, it’s nice to have project work, too. You get to learn new things and mix things up every now and then.

Four: the line between work and life is pretty much gone.

It’s true. For the most part, I don’t mind. My niece spends the afternoons after school with me. When I am able to finish up my work a bit early or at least find time for a break, we jump in the pool and swim or play Mario Cart on the Wii. If I still had my old job, I’d never get to enjoy this time with my favorite, little friend.

Five: gotta love what you do.

If you are going to be going solo through freelancing or self-employment, you must love what you do. Otherwise, you would probably stress yourself out worrying about getting the next gig, covering your expenses and more. Being passionate about your work, doesn’t mean you won’t have these worries. It just means that things seem to fall into place a little more easily when you have a passion that you are willing to pursue.

How do you feel about the new rules of work?

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Are You Dealing with the Downside of Enterpreneurship?

“Things aren’t always wonderful for entrepreneurs. A lot of things can go wrong between ideation and execution of an idea: Too much money, not enough money, bad advice, wrong approach, wrong place and wrong time.”

Source: montrealgazette.com

Being an entrepreneur means you are constantly staring failure in the face. The likelihood your small business will succeed is slim. According to a 2013 article on Forbes.com, eight out of ten businesses fail.

Dealing with this risk can mean long days (and nights) working. You may not get enough sleep or exercise. Your diet probably sucks. You might become isolated and alone. You’re possibly dealing with a lot of anxiety. 

Entrepreneurs have to take a timeout and examine what’s going on in their lives. It’s important to find some way to balance — at least a little — your business with the rest of your life. 

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