Heading to a tradeshow for your business is a great way to generate a lot of attention at one time. Whether you are new on the market or looking to network and see what others are doing, tradeshows often feature other people who are interested in the same line of business. They can also be a wonderful place to market to an audience specifically interested in your industry. Here are six things to keep in mind when you are marketing at a tradeshow.
Have a Contest
One way to also garner more attention is to have a contest. Not only is a contest a great way to get people to come to your booth, but it also allows you to get email addresses and phone numbers from potential clients. You can use this information to contact them in the future to see where their interest is after the tradeshow.
If you just have a booth with your product, you might as well fall in line with every other exhibitor at the tradeshow. People want to see something exciting and unique that will draw their attention to your booth. Be creative to lure them in, and then keep them there with something so amazing that they can’t walk away. Involved product demos can be great for this.
Give Away Items
Part of that contest can involve a strategy of giving away promotional products that are imprinted with your company’s logo and contact details. Even if you don’t want to have a contest, give away promo items anyway. Promotional products like these act as walking billboards, ensuring that you gain repeated marketing exposure every time they are used by recipients. Custom rally towels are a great way to generate commotion and buzz about your company at the tradeshow, especially if people continue to see them throughout the show. Custom towels are also something that people are likely to keep after the show, which will remind them of your company long after the event is over. In addition to looking very professional, promotional products like these cause the name and company they represent to stick in the mind of the consumer.
Going into a tradeshow, it’s important that you are prepared. Do some research on exactly where your booth will be, find out what type of other businesses will be there and the type of market that will be looking around. Knowing these elements will greatly help you market your company at a tradeshow. Researching your competitors is critical because it enables you to phrase your advertising to highlight your products’ advantages over the competition.
Don’t Go Alone
Your goal is that your tradeshow booth will generate a ton of interest. That won’t happen if you are there alone and unable to talk to multiple people at one time. Instead, people will lose interest and move on to the next booth. And who knows if they’ll come back? Instead, come with a partner or a few other people to ensure that you have enough people power to talk to everyone who stops by.
In the weeks or even months leading up to the tradeshow, inform attendees that you will be participating. You may find some customers will go to the show just to see your company. Others may just happen to be there but specifically seek out your business while they are in attendance.
Tradeshows can be a great way to generate business. However, you have to be creative and set yourself apart from the others in attendance. Keep these tips in mind when you head to your next tradeshow, and you’ll make sure your time is well spent.
About the Author
A recent college graduate from University of San Francisco, Anica Oaks loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.