There is a lot of talk today about the internet taking sales away from physical brick and mortar businesses like retail who have a storefront. If you are building one, you should keep in mind that it is possible to compete with online providers if you use the right tactics. Don’t miss out on customers, put the advice below into action instead.

Merchandise

If you plan on building window space in the front of your store, then use it as free advertising. Have flash sales and other attention getters to bring people in that might have otherwise walked right by. It could be a great way to turn a B location into an A+ one in no time.

Pavement

The pavement in front of your building actually makes a big difference in how people perceive your storefront. Have you ever wandered into the wrong part of town and noticed the pavement with its cracks and holes? It isn’t very inviting, so it’s worth it to invest some in proper pavement that gives you a good image.

When doing pavement, you have many options to choose from. For instance, permeable paving as offered by companies like M.P.S Paving Systems Australia can help you reduce the water build up if you live in an area that receives a lot of rain. It allows the water to run through it with its porous properties instead of resting on top and creating annoying puddles for consumers that also makes it look like you have potholes even if you don’t.

Signage

The kind of signage you have on your business storefront is a critical element in making your company give off a great first impression. Sings do many things that people take for granted. First of all, they catch attention. Bright and bold colors can be great ways to drive more foot traffic. But the sign also needs to be clear and easy to read for those who are looking for your specific business. Finally, the quality or lack thereof of your sign says a lot about what customers can expect when doing business with though, so don’t cheap out on your signs.

If you are looking to improve your storefront, then use the tricks above. The competitive world of today means that retail businesses need to be better than their counterparts online. So don’t fall into common traps of retail storefronts, instead use the strategies above to position yourself correctly in your market and keep sales healthy and growing.

Lizzie Weakley
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I am a freelance writer from Columbus, Ohio. I went to college at The Ohio State University where I studied communications. I enjoy the outdoors and long walks in the park with my 3-year-old husky Snowball.