Category: Scoop.it

10 Ways to Get People to Visit Your Social Media Pages

The most important thing is to make your social media pages a place where your customers want to be. Here are ten tips to help you do just that!

Source: stacyljackson.com

If you are self-employed or a small business owner, maybe you’ve been dragging your feet on getting your social media profiles up to snuff. It’s not going to get any easier the longer you wait. The time to get started is now!

Check out these ten tips I outline in my recent post on stacyljackson.com. These social media marketing tips explained in the post are:

  1. Share Great Content
  2. Make Things Interactive
  3. Use Your Social Media Links Across Your Sales & Marketing Assets
  4. Add Social Media Widgets and Buttons to Your Site/Blog
  5. Get Offline Customers Online to Your Social Media Profiles
  6. Use QR Codes to Drive Traffic to Social Profile Pages
  7. Add Social URLs to your Offline Profiles
  8. Offer Incentives
  9. Interconnect Your Social Media Profiles
  10. Crowdsource Content

What tips would you add? Which areas do you struggle most with? Tell me about in the comments, and maybe we can exchange tips and help among our community members.

Read More

These Are The New Rules of Work

Forget everything you’ve always known about work. The rules have changed.

Source: www.fastcompany.com

The idea of work and employment has certainly changed for me personally. Upon getting laid off in 2011, I was left with a choice: stay on unemployment while looking for a job, or make money by becoming self-employed. I chose self-employment, and I haven’t looked back. 

I can relate to the five new rules of work outlined in this article on FastCompany.com:

One: work can happen anywhere.

I work from home, but I can also work from my grandparents’ house when I want to go visit them. I can go on vacation and work in the morning or evening. As long as I perform well and meet my deadlines, that’s all that matters.

Two: you’re on call 24-7

This isn’t that big of a change from when I was working for the man. As long as an employer or clients aren’t holding you to a strict schedule AND requiring you to be on call after hours, I don’t have a big problem with this situation as long as all parties involved are reasonable and understand that an email at midnight may not be checked right at midnight.

Three: it’s a gig-based world.

I’m not going to lie. I do love clients on retainer — it helps me understand my hours each week and my cash flow. However, it’s nice to have project work, too. You get to learn new things and mix things up every now and then.

Four: the line between work and life is pretty much gone.

It’s true. For the most part, I don’t mind. My niece spends the afternoons after school with me. When I am able to finish up my work a bit early or at least find time for a break, we jump in the pool and swim or play Mario Cart on the Wii. If I still had my old job, I’d never get to enjoy this time with my favorite, little friend.

Five: gotta love what you do.

If you are going to be going solo through freelancing or self-employment, you must love what you do. Otherwise, you would probably stress yourself out worrying about getting the next gig, covering your expenses and more. Being passionate about your work, doesn’t mean you won’t have these worries. It just means that things seem to fall into place a little more easily when you have a passion that you are willing to pursue.

How do you feel about the new rules of work?

Read More

Are You Dealing with the Downside of Enterpreneurship?

“Things aren’t always wonderful for entrepreneurs. A lot of things can go wrong between ideation and execution of an idea: Too much money, not enough money, bad advice, wrong approach, wrong place and wrong time.”

Source: montrealgazette.com

Being an entrepreneur means you are constantly staring failure in the face. The likelihood your small business will succeed is slim. According to a 2013 article on Forbes.com, eight out of ten businesses fail.

Dealing with this risk can mean long days (and nights) working. You may not get enough sleep or exercise. Your diet probably sucks. You might become isolated and alone. You’re possibly dealing with a lot of anxiety. 

Entrepreneurs have to take a timeout and examine what’s going on in their lives. It’s important to find some way to balance — at least a little — your business with the rest of your life. 

Read More

Check Out the FormSwift SWOT Guide

What is SWOT?

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, & Threats.

SWOT analysis is a methodological tool designed to help workers and companies optimize performance, maximize potential, manage competition, and minimize risk. SWOT is about making better decisions, both large and small. It can help you determine the efficacy of something as small as introducing a new product or service or something as large as a merger or acquisition. Again, SWOT is a method that, once mastered, can only enhance performance.

Source: formswift.com

As a small business owner, you may have already gone through the steps of putting together a SWOT analysis. If you are a new entrepreneur — or just thinking about starting your own business — maybe the concept of a SWOT analysis is new to you.

SWOT stands for Strengths, Weaknesses, Opportunities, Threats. When you take the time to complete a SWOT analysis, you can make better decisions for your business and brand.

Learn more about how a SWOT analysis can help your business by checking out “An Essential Guide to SWOT Analysis” on the Formswift website.

Read More

Four Scientifically Proven Ways To Spark An “Aha Moment”

As an entrepreneur or small business owner, it’s important that you are able to think creatively and have breakthrough “aha” moments to help your business grow or overcome obstacles. The question is, are you approaching problems and opportunities with the right mindset? This article on fastcompany.com informs us that mental conflict may be the best way to achieve those “aha” moments.

Read More

Raising Entrepreneurial Kids

According to Berkeley economist and former U.S. Labor Secretary, Robert Reich, more than 40% of the U.S. workforce will be freelance/self-employed by 2020. Wow! That’s a pretty significant portion of the working population. For those people with children who will be entering the workforce by then, it’s time to start exposing your children to entrepreneurial ideas and education.

Read More

Don’t Use Any of These 5 Lame Excuses for Not Starting Your Business

Get these weak-minded excuses out of the way and you’ll soon have the courage to start your dream business.

Source: www.inc.com

If you really want to start a business, don’t let the five lame-o excuses outlined in this article by Geoffrey James on Inc.com get in the way of your dream!

The five excuses that James addresses are:

  1. “I don’t have enough money.”
  2. “I don’t have enough time.”
  3. “I don’t know enough about business.”
  4. “I’m not tech-savvy enough.”
  5. “My plan isn’t perfect yet.”

Be sure to read his responses to these lame excuses and learn how to overcome them to follow your dream of starting a business!

Read More

Are You Following These 10 Commandments?

Becoming a great leader comes down to remembering and following these 10 simple rules.

Source: www.inc.com

Have you been following the ten commandments of leadership in your small business? Geoffrey James has outlined ten key commandments leaders should adhere to. Here’s his list, but be sure to read his post to understand each one:

  1. Remain optimistic
  2. Set a clear direction
  3. Create a workable plan
  4. Secure sufficient resources
  5. Listen more than talk
  6. Don’t hold meetings without agendas
  7. Do not criticize others in public
  8. Don’t ask employees to do something you wouldn’t do
  9. Don’t be a bottleneck
  10. Give your team credit

Do these make your top ten commandments? Would you add any others to your leadership “thou shalt” list?

Read More

Have You Adjusted Your Social Media Approach for 2015?

The glory days of free reach on Facebook are behind us. It’s time to rethink your approach to Facebook and broaden your social media marketing approach.

Source: www.jacksonmarketingservices.com

As a small business owner, you may have a Facebook brand page to promote your site. Are you getting the reach you once did? My bet is on “no.” Thanks to changes in the Facebook algorithm, organic reach is on a slide that will take your page down to zero at some point in the near future. 

So, what’s a small business owner to do?

There are plenty of options:

  • Pay to play on Facebook — your chances of reaching your target prospects are much higher when you use Facebook’s advertising platform.
  • Diversity in your social media efforts — take advantage of the growing audiences on other social media platforms to make up for the loss in engagement on Facebook.

Take a little time to check out this informative post from Jackson Marketing Services. What additional thoughts would you add to the advice provided there?

Read More
Loading