Competition in event management and hospitality industry is on the rise. There may be different reasons for which an organization conducts the event. So you have plenty of chances to tap into this opportunity. Due to increased work pressure, the management of an organization often takes their staff on leisure trips or simply for a relaxing getaway. Not just that, to boost their employees’ morale or to target new customer segment, they often have to resort to organizing shows, charities, and other corporate events. But, it is not easy to become the top corporate event organizer. And as the saying goes, “Nothing worth having comes easy”.
So, to keep your corporate event management services top-notch, understand the nitty-gritty surrounding this industry.
1. Determine the event type
For creating the right strategy, you need to first understand the aims and objectives which the client is willing to achieve through the upcoming event. Is he willing to organize a charity show or does he intend to promote his business amongst new customer group, or does that event require a celebrity as a chief guest to create an impact?
2. Know your target audience
If your prospective client asks you for a team-building exercise with over 200 Participants, you should be well prepared to make necessary (comfortable) arrangements. For instance, a raft building exercise would need the space, the supplies, and an ambiance to hit the nail at the right spot.
3. A website that strikes right impact
This is obvious as your prospect will ask you to show references or even before having an F2F meeting, he would visit your website, striking the right balance between the individual bookings and the company ones are a prerequisite. And make sure you have positioned the CTAs at the right spot.
4. Calculating the event cost
This calls for a lot of thought process because organizing a specific event is completely different from the packages that you offer for ‘basic’ group and individual bookings. So, depending on the type and scale of the corporate event you are planning to organize, the budget may vary significantly.
5. Share bundle deals with the prospect
When you first get in touch with your client, start by informing him about the basic plan and as you progress, spill the beans about the additional add-ons that you can ask them to add it in their event. For instance, the raft-building exercise can be followed by a barbecue by a bonfire or a city tour the next day. Add the add-ons so that it appeals to the client’s sensibilities.
Finally, when everything goes well, it is time to ask them for a review about your services. This will be a good way to keep in touch with the current client and build a strong base for the incoming ones.
About the Author:
Contact Global Nexus if you are looking for a top-notch corporate event management services in Delhi, India. Planning an event is no easy feat. It requires great skill to ensure that everything runs clockwise. Trust Global Nexus to do the Job.
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