One of the surefire ways to drive organic traffic to your website is through content. By creating highly useful and relevant content such as blogs, whitepaper, videos and infographics, you can engage with your target audience and draw their attention towards your brand, enhancing your brand images while at the same time getting more qualified leads.
By creating the right content that addresses your customer’s needs and problems, you will be able to position yourself as a great resource. And as such, you become the brand that they will most likely to trust when evaluating their options and eventually, they will from, once they already reach the decision stage.
That said, only few business have been successful in using content marketing to boost the effectiveness of their sales funnel. For many small- and medium-scale business, content marketing is a challenging task that calls for maximum time and effort.
If you also think the same, then worry no more. If you want to learn how to create your own content marketing funnel for your WordPress website today, check out the infographic below from Newt Labs.