Since the dawn of time, commerce was the cornerstone of our society. Now, in the 21st century, most aspects of our lives are migrating online so it is only fitting that commerce does the same. This brings us to the notion of e-commerce as the upcoming and highly lucrative idea that can really take one’s business to the next level. However, setting up your own e-commerce website is far from easy. There are so many things to pay attention to and so many things to keep in mind if you are to make it work. With this in mind, here are some features that are a definite must have for any respectable e-commerce website.
Easy to navigate
One of the basic things you need to do is make your e-commerce website easy to navigate. First, you need to remember here is that you are equally concerned with both computer and mobile navigation. Since the Q1 of 2015, there has officially been more web browsing on mobile devices than on computers which is a thing you should definitely keep an eye on. Now, you can create a separate app for phones and tablets, but it is always a safer (not to mention simpler and cheaper) option to just optimize your website for mobile users.
Next thing you need to pay special attention to is choosing the right e-commerce payment gateway. Remember that it is still people’s money that we are talking about, which means that you need to choose a trusted, reliable and above all easy-to-use provider. What you also need is a gateway that will increase conversion rates, which is one of the key things in reducing the cart abandonment rate. Last, but in no way least important is to remember that a wider selection of payment choices almost always means more sales as well.
Hitting the social networks
In 2016, everything that happens sooner or later hits the social networks. This transforms social media into the number one channel of information for a lot of people. For this reason alone, you need to pay special attention to your social media marketing endeavors. Here, you can easily target your ideal demographic by following people with interests in your niche. Furthermore, you can easily spot out the niche influencers and make a deal with them. You would be surprised just how much can a positive brand mention mean if made by the right person at the right time.
We already discussed that you need your shop to be easy to navigate, which means that its layout is quite important. However, not everything is about shear practicality here and sometimes working on your e-store’s aesthetics is important as well. For starters, it is known that colors affect the way we think, which is why it may be important to choose those most fitting for your particular line of work. Additionally, even things seemingly as trivial as whether your layout is vertical or horizontal can play an important role. With this in mind, it has been noticed that mobile users find vertical more practical which can further facilitate your efforts of mobile optimization.
Even though none of these steps is quite difficult, it is necessary if you are to improve your sales and thus your profit as well. To sum it up, you need to pay attention to both practical and visual side of your store, to promote it everywhere you can (especially on social networks) and most importantly, pay special attention to the payment method or methods that your e-commerce website supports.
About the Author:
Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and is a regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.