One of the features that will make your website more likable is good images. The images give a visitor the first impression when they open a website. Bad imagery can ruin the potential of your business in so many ways. Choosing the right images can be a difficult and time-consuming task. Below are a few tips to help you with this.

Be original

Web readers are image savvy. Thus if you use an image from the stock photos, they are likely to identify it. This will tell them that you lack creativity and imagination. You can use a few stock images and then design some of your own to complement that. If you are not a good designer, you can hire a professional to do it for you.

Choose high-quality images

The first thing you have to consider is the quality of images you present on your website. They have to be of high resolution with a perfect pixel. The size will vary depending on the design of the website. However, it should be large enough to be conspicuous. High-quality images will impress the readers, and they will gain an interest in learning more about your business. If the pictures have a poor resolution, then the readers will just assume that your content, products, and services are of poor quality too. High-quality images also display professionalism.

Relate to the audience

If your target audience is young mothers,  you should avoid using images of teenage boys and seniors. Consumers like to be able to relate to the images that they see. Thus, choose pictures that audience can identify with. By doing so, the audience will immediately relate to your business even before they peruse your content and product information. Using images of real people to convey the message will have even a greater impact.

Choose pictures that will lead people to convert

When choosing images, go for the ones that promote your products or services. The images should create a desire to purchase your products.

Choose images that promote your brand not your personality

The images you choose must be relevant to your brand’s identity. The pictures must show the superior qualities of your brand.

Use powerful images

The images on your website should make the readers want to go through the content on your website. They should grab the attention of the reader and keep them engaged. With such images, you can make the content on your website more persuasive.

About the Author: 

Beatrice Santos is taking up units in business law and currently affiliated as an intern in a local law firm. She is passionate in helping those who have any queries regarding business laws and how these may affect their respective businesses. You can visit Carson law firm for more information.