Volunteers tend to make up the core of nonprofit staff. Attracting and retaining dedicated volunteers, however, can be much easier said than done. Having a strong crop of volunteers can help your nonprofit get a lot done at a fraction of the price and expand your company’s reach into the community. So, how can you attract more volunteers at your non-profit health company? Let’s look at five key methods for establishing a solid volunteer base.
1. Help Volunteers Build Their Resumes
Realize that some volunteers are trying to build their resumes and obtain careers in health and human services. Let your potential volunteers know what your company stands for, how you want it to grow, and how those volunteers can be a part of that growth. While you will likely have some volunteers come and go for various reasons over time, the ones who stay longer and get more help building their careers are more likely to put your company’s name out there in a positive way.
2. Mention Some Freebies
Attract and retain volunteers by casually mentioning the benefits they can receive. For example, those who volunteer at an event could be offered a free drink or meal for their time. While you shouldn’t go overboard on freebies just to attract a few volunteers, a little incentive here and there can go a long way in keeping volunteers on board.
3. Make Volunteering Convenient
Volunteering shouldn’t feel like a hassle. One of the best ways to get daytime volunteers is to look for freelancers who can help with managing your company’s social media accounts. In fact, your social media presence is truly your ticket to engaging the community. Engaging volunteers to help with social media on a flexible schedule can work to your benefit. This can also help build a freelancer’s portfolio, and many freelance writers and graphic designers are glad to help you champion your cause. With other volunteers, allow for some flexibility, and encourage new volunteers to sign up for community events without coming off as being pushy.
4. Show Your Volunteer Appreciation
Show the volunteers you recruit that you appreciate their hard work. Always say “thank you” to volunteers. Plan some volunteer appreciation events and/or hold an annual volunteer party or invite volunteers to attend other community events. You can even offer current volunteers incentives for getting their friends or family members to volunteer as well.
5. Work with College Students
Last, but certainly not least, network with colleges. Work with students. Grad students who are pursuing their master’s in health administration online or in the traditional brick-and-mortar classroom are often looking for volunteer opportunities to help them grow in their field.
Let volunteers know why your non-profit health company is a great place to volunteer at. Show volunteers that you are reasonably flexible care about them, and care about better serving the health needs of those in your community.
About the Author:
Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.