Safety equipment at any event is a necessity. As an event manager, it’s your duty to plan, manage and monitor the event to make sure your employees and the visiting public are not exposed to health and safety risks as well as vandalism and theft risks. Safety equipment is used at events to enhance the general safety of all involved as well as adhere to your OH&S requirements.
But did you know that you can increase your company’s brand awareness while fulfilling your safety requirements?
By branding your event safety equipment you are giving your brand name exposure, attendees will be reinforced of your brand and passers-by will be introduced to your brand giving you brand awareness while at all times fulfilling council safety requirements.
Here are just some ways you can customise your event safety equipment:
- Branded Temporary Fencing
Barriers such as temporary fencing are required for outdoor events; these can be customised using specialised fencing wraps. Custom printed fence wrap can be used as a high impact advertising medium that will reinforce and expose your brand to attendees and passers-by. If you want to take it one step further, you can see if temporary fencing is available in your brand colours (or you could even spray paint them yourself to cut down costs further).
- Branded Crowd Control Barricades
Crowd control barricades will give you the ability to delineate different areas or access zones (create separate VIP areas, lines and even barricade areas that are for performers or staff only). You can brand these using front lit vinyl; vinyl is a high impact advertising medium that is cost effective and durable.
- Branded Event Signage
Your event must have adequate signage for entries, exits, toilets facilities, waste or recycling bins, etc. An inexpensive method to have these custom printed with your logo is corflute signs. These can be ordered in customised sizes and shapes and are extremely durable so you will be able to use them for many events to come.
Your event will require a first aid station, and as long as they are easily distinguishable as a first aid stations you could go as far as branded plasters!
- Branded Security Uniforms
Your event will have many forms of security, but the most important form is to have a number of personnel who have been appointed the responsibility of safety. You can increase your brand awareness by placing security personnel in branded uniforms, you can increase the safety of your event by ensuring that uniforms will be easily seen and identified in case of emergencies.
- Branded Food & Water Stations
Food at any event is a necessity so why not get custom printed serviettes, food packaging, water bottles and even cutlery with a little stamp! Custom printed food packaging is an affordable and effective marketing medium and you are required to package your food for take-away customers so why not promote your brand whilst doing this?
At events which involve alcohol or are outside and may be impacted by heat and weather, it’s important to have water easily accessible via water stations or stalls. Go as far as branding bottles of water to further emphasise your brand.
These are just some ideas that you can implement at your next event in order to complement your company and increase your company awareness!
Author bio: This article was written by Madina Azamy from The Temporary Fencing Shop, specialists in all temp fencing products and temporary pool fencing across Australia.