First of all, there’s no such thing as a perfect content. This is due to the fact that different people find different things entertaining, informative or useful. One’s man trash is another man’s treasure, goes the popular proverb, yet, nowhere is this as true like in the world of content marketing. Namely, the same text can be seen as too complex by one individual, yet, oversimplified by someone else. Same goes with the tone of the text, voice, context and much more. Needless to say, this is the topic that a lot of Australian entrepreneurs, bloggers and content creators have to tackle at one point. With that in mind, here’s a brief guide on how to make perfect content for your target audience.
1. Find your primary target audience
A lot of people mistake characteristics of an ideal target audience with the concept of an actual ideal target audience. You see, your main target audience isn’t male, female, millennial, educated or of high-income. Your main target audience is the one that’s interested in your products or content. As for the traits and characteristics we listed before, all of them can apply to a certain degree into this framework. So, you need to start by making an assumption of who your target demographic actually is and then test this theory in practice. The best example of how this might not work out in the most obvious of manners can be seen on the brand of My Little Pony, that, nowadays, finds adult men to be its most financially potent demographic.
2. Look at other things they find to their liking
Even though it’s true that you won’t get far by copying others and that you have to develop your own unique style, sometimes, it’s useful to try and see in what else is your target audience interested. With enough analysis, you’ll find that even some of the most creative people who ever lived, laureates and renowned people, drew inspiration from various sources and were influenced by works of other people. So, if you have no idea where you should start, you could start visiting websites, forums and platforms that your target audience visits and see which threads are the most popular. This is also handy when it comes to figuring out the latest content trends in your industry.
3. You won’t always have enough time
Developing your own unique voice, tone and style is paramount, especially in scenarios where you don’t have the privilege of time. In theory, a regular piece of content can be written for weeks and months (even indefinitely), as long as you have something else to publish in the meantime. Sometimes, an important industry event will occur or a new device will be launched, which will make your audience eager to hear your take on this or to see your review.
Moreover, in the moment of crisis, you’ll have to respond in a timely manner as well, in order not to make the situation even worse than it is. Handling crisis management on social media might be easier with the help of the right digital tool, yet, you will have a limited amount of time to take a stance. Always keep this in the back of your mind.
4. Talk about topics that your audience cares about
Like in a real-life conversation, it’s much easier to keep one’s attention by talking about the issues that interest them, than by talking about topics that you care about. Therefore, when choosing a topic to write about, make sure to take an everyday problem of your regular audience member as a starting point. If you decide to make a storytelling technique, try to make it as immersive as possible. Although this is not easy, it’s nothing that a skilled content writer can’t handle.
5. Pick a narrow niche
The simplest way to become more competitive is to single out a narrow niche within your industry and dedicate yourself completely to it. The effect that this will have on your audience is an interesting one, seeing as how they will believe you to be more knowledgeable and more credible on this topic. However, a boost in your authority is not only an illusion, due to the fact that you’ll indeed have more time for research and will truly know the niche like the back of your hand.
While a lot of credit goes to spontaneity, you need to understand that the way in which you enter your niche, as well as your overall approach to it, will help provide you with a significant advantage. All’s fair in love, war and content marketing.