One important concern for any business owner is having their company stand out. The modern era of technology calls for companies to have an online presence. In recent years, online presence has become one of the most important things to get right for. However, you might not have the time it takes to learn all the aspects of digital marketing. Here are just a few of the ways you can make your company shine online.


Professional Website

You don’t want your business to fall behind the times when it comes to having a great website. It is important that your business is well represented online. Your website is like a digital storefront and can either attract or repel customers. Visitors that see an ugly or out of date website might go to the competitor’s website instead. Your well-designed website will feature important information about your business, aesthetically pleasing visuals, and should be easy to navigate. You also need to make sure that everything is set up properly on the back-end, so the right information shows if someone sees your listing on Google. Additionally, the invention of smartphones has placed increased importance on a website being mobile friendly. Many search engine visitors are using smartphones, so you must make absolutely sure your website will display properly on mobile devices.

Directory Listings

Many search engines will display their own directory listing for many local searches. Creating a listing for your business on these websites is usually very quick and easy to do. These directories help the visibility of your website online and can be the difference between customers finding you using Google and never seeing your website. Also, you don’t want to be the company that only has their name listed in the directory. Each directory will have different options, but take advantage of everything you can. If they give you a space to put more information about your business or even pictures, make sure you do it. The more information customers have to go on from a search result the better.


Social Media Presence

In recent years, companies have become more likely, and expected, to be active on social media. Websites like Facebook, Twitter, and Instagram are all platforms where your business can engage with customers. As important as a website is, social media can be even more influential on your business’ success. You’ll want to make sure each profile (Facebook, Twitter, Instagram) has all the contact information and other info that customers need to have. Once you have all the basics of the profile set up, it’s important to engage with customers. You can make fun or informative posts that customers can comment on or share, or even just ask questions to the community that follows you. Be sure to reply to comments and thank people for great reviews, and follow up with anyone who has something negative to say. If people see that you’re willing to address concerns and even have fun with your customers, they’ll be more likely to consider becoming customers themselves.


Customer Reviews

Sometimes, customers can be the best promoters of your business. A great customer review is worth its metaphorical weight in gold. You can say all you want about how great your business is, but it’s never going to be as effective as a real customer saying good things about their experience you’re your business. Any company that can showcase plenty of good customer reviews will have a much easier time convincing new customers that they’re the best in the business. So how do you get these reviews? While you can’t force anyone to give you a good review, even if you give them excellent service, you can, and should, give your customers every opportunity to leave a review. This means having a section on your website for reviews, suggesting it during transactions, and even offering prizes or other incentives for customers who give you feedback. It’s also important to make sure people can easily access these reviews. A great example is Lexington Law Firm’s website. They have a dedicated page for great customer reviews that is easy to read and offers all the info you might need to contact them.


There are a lot of ways to make your company look good, but making it shine online should be a high priority for every business. From building a customer-friendly website to showcasing reviews, making your online presence is likely to be worth the effort.

Brooke Chaplan is a writer and recent graduate of the University of New Mexico. She enjoys blogging about a variety of topics and doing anything outdoors with fitness.