It has long been a maxim of retail that a new look sells better. This is especially true with changes in the seasons, milestones during the sales year, during and after special offers, and at various other times when a store needs to focus customer attention on an important product or new product.
As dated as it might seem, the Main Street storefront is still a magnetic force in retail. Presented right, it can draw a crowd like nothing else. It can serve as a means of generating business for other businesses in the area, not to mention the fact it can drive web traffic as well. Here are some things to consider when setting up your retail storefront.
Like all advertising, retail storefronts are a way to attract attention. The theory of color is just as applicable to a sidewalk product display as it is to a magazine ad, a web site or a billboard. Ever wonder why nearly every fast food logo and sign is some combination of red and yellow? Color theory.
Red attracts attention and generates excitement. It also makes people hungry. Yellow makes people anxious. Green is the color of prosperity and peace. Blue inspires hope. Purple inspires noble thoughts. Orange and brown are the colors of strength. If you are sending a message to your customers, paint it accordingly. A field of saturated color with white lettering is the most eye-catching combination.
Companies like Garland’s Inc. know the ability to keep your retail displays mobile and easily re-arranged is the key to making sure your business doesn’t become stale. Everything should be on wheels, and if it isn’t, it should be adapted as quickly as possible. The reasons for this are threefold.
First, mobile furniture makes cleaning far easier and less time-consuming. Second, it allows a storefront to be re-configured on a few minutes notice. This is especially important if you find a certain kind of product or product category is out-selling the others. Third, and most important is time. Anything that saves a retail store owner or staff time is putting money right back into the business. As a revenue-multiplier, mobile displays are unbeatable.
Products and Space
Shelf theory comes into play in a well-designed storefront as well. Studies have shown the more choice a customer has, the more likely it is they will become confused.
It is for this reason a good storefront will draw as much attention as possible towards one or two items and refrain from display stuffing. This will also tend to save time, which also saves money.
A good retail display is like a good product photograph: It is quite literally worth its weight in gold. Time spent planning the right display is likely to pay off quickly and consistently. Getting the right balance and the right combination of elements is the first step.