If you were to ask candidates what would be their ideal job, you’d likely find that a good company to work for is just as important as wages or benefits, if not more so. It can be taken for granted that everyone wants to enjoy their job more. An essential part of that is developing a positive environment where people can thrive in ways beyond simply earning a paycheck. Here are your keys to developing a better company culture.
1. Have a Company Mission
Your company should have a clear mission, whether it’s bringing affordable services to the elderly or cutting-edge games to a younger crowd. But that mission has to be more than an ad slogan or a motivational poster. You have to live it every day before your employees will believe in it. Otherwise, it’s just lip service, and staff will tend to lose sight of what the company goals are. Clearly and consistently express what your mission is and how it relates to current events and future plans. Employees who come to share your vision will be more engaged and more motivated.
2. Develop a Business Model
You should develop a business strategy that is focused on executing your mission and achieving your goals. Make sure that employees at all levels understand how what they do is essential to the overall process. Workers need to feel that their contributions are meaningful before they can take their roles seriously. They also need to have some self-direction through consistent policies and procedures. Employees that don’t know what to expect or what’s required won’t feel comfortable in their jobs. A reliable and transparent business model is important to a feeling of security and self-worth.
3. Open Communication
Successful business leaders not only make great plans but communicate them. Employees are more satisfied if they know what’s happening within the larger company, especially at executive levels. If you’ve landed a big new client or raised output by 10 percent last quarter, employees need to know because it’s something they can and should take pride in. Even when you’re facing challenges, let employees know about possible consequences down the line. Invite feedback and suggestions. Including employees on events and decisions gives them a greater personal involvement and sense of ownership.
4. Celebrate Teamwork
It’s important to build a sense of unity where everyone is part of the same team. If you find that sales are complaining about marketing, find a way to defuse the issue and get the two departments to work together more closely. Make it clear to everyone, whether it’s a purchasing agent or a truck driver, that they represent the company every moment that they’re on the job. Show them how internal processes make each department the customer of the preceding one. Hold social events or create cross-functional projects or conferences so that employees understand each other’s needs and expectations.
5. Let Them Enjoy Work
Especially when deadlines are tight, and things are stressful, give employees outlets so they can balance out negative energy that leads to disruptions. A great way to accomplish this in the digital age is through employee management systems that utilize gamification techniques. Employee gamification helps many companies integrate game design features in the context of daily routine. This creates activities that are more engaging and training that’s more easily retained. A level of real-time interaction makes it possible for employees to improve performance yet enjoy what they’re doing.
No employee will remain loyal to a company that devalues them from skilled individuals to neglected and expendable assets. Strong company culture leads to employees that are more dedicated and productive.