There have always been discussions going on whether you should go for native or cross-platform mobile app development.
The parameters for measuring any approach’s pros and cons never fairly judge in an instantly recognizable way. Product objectives and accessible resources must be kept in mind while choosing any one of them.

Let’s have a quick look at what are these forms of mobile app development.

Native Mobile Apps – Apps are a platform or OS dependent. One needs to code in C++ for iOS, Java for Android and .Net for Windows platform. An app developed for one OS will not run on other OS.

Cross Platform Mobile Apps – Apps are coded using HTML5, CSS3, and jQuery, placed in native package to access device’s hardware. Tools such as PhoneGap, Titanium and Xamarin are used for this purpose.

How to choose the best mobile app development method?

Build Native Mobile Apps

Native apps deliver great performance. However, you need to create different apps for different Oss. Also, it goes without saying that, you will also need to maintain all apps separately. Hence, this can turn out to be expensive. However, if you are focusing only on one platform or can afford building and maintaining applications for three platforms, then you can go for native mobile app development.

Also, native apps offer rich and seamless UI experience and device features. Hardware-related things like gestures, multitouch events, and geo-location tracking are quite easier to implement with native technologies. Hence, if your priority is to provide great UI experience to users, you should build apps for different platforms and have presence on different app stores.

Build Cross Platform Mobile Apps

You can reach a maximum number of users without spending much money. You can utilize the expertise of developers through cross-platform tools for development. App maintenance, support, and enhancement would be much simpler with cross-platform mobile apps.

Cross platform development is a good choice for mobile gaming. Developers use tools like Corona for 2D games and Unity for 3D games. Unity is a powerful game development ecosystem integrated with intuitive tools and rapid workflows which allow you to build interactive 3D games.


The biggest benefit of cross-platform mobile apps is its low cost of development and maintenance as well as broader distribution capabilities.

Generally, users get accustomed to one platform. Hence, user experience, app design, and interaction should satisfy users’ preferences, which might be difficult to achieve through cross-platform mobile apps.

At the end of the day, every business owner or project manager needs to keep cost as low as possible, without compromising quality. The important thing is to leverage the potential of the app you are building to maximum extent.

Choose between native mobile apps and cross-platform mobile apps based on objective plan, financial plan, target audience and accessibility to latest tools and technology.

If you aren’t able to make choice on your own and need technical experts to advise you, feel free to leave a comment below. Also, let me know if you have queries and want further information on the matter.

About the Author:

Author is a website consultant and digital technology professional working with small businesses. Offering a variety of business services like Website design & development, SEO services, Mobile apps development in Ahmedabad. He is committed to helping businesses succeed in an increasingly technological environment.