We all know just how popular social media platforms are with users. And how useful they can be as part of an online marketing strategy. Facebook, Google Plus, Twitter, Instagram, Snapchat, Pinterest, LinkedIn – they’re all very different platforms with different demographics and different ways of working and posting. However, there are lots of things they have in common.
Whichever social media platforms you use to market your business, follow these tips to create the perfect social media presence:
- Establish Goals
Your social media presence is unlikely to have a sense of direction unless you establish goals before creating content. What are you hoping to achieve with each platform? Are you looking for a certain level of engagement each week? Are you looking to build your brand? Or are you hoping to get quality referrals to your website? Decide upon your goals before heading on to the next point.
- Develop A Strategy
Unfortunately, one social media strategy is unlikely to fit each and every platform. Once you have established your goals for each individual platform, you need to work out how you’re going to achieve them. Decide upon tactics, develop a schedule and adapt this strategy through trial and error. Having a strategy in place will help you to maintain consistency within each network and help you to plan effective content.
- Don’t Do Too Much
There are lots of social media platforms out there. If you’re trying to maintain a perfect presence on all of them, you’re going need a lot of manpower. A better idea is to work out which social media platforms are most relevant to your target market and the brand image you want to convey. You can then work to perfect your presence on a select few rather than spreading yourself too thinly across them all.
- Be Authentic
People don’t follow companies on social media to be faced with a bland corporate image or to be sold to. They want a behind the scenes look at the “authentic” company. To build your brand image on social media, avoid blatant salesmanship. Instead, work on the soft sell, be human and relatable.
- Create Valuable Content
In order to maintain the perfect social media presence, you need to spend a lot of time creating valuable content that your audience wants to consume. Content has to answer questions, entertain, be engaging and always be relevant in some way to your brand. Visual content is most readily consumed so investing in good photography and videography may provide good value for money.
- Engage in Two-Way Communication
Social media isn’t a one-way street. Users look to engage with brands through the platforms they use. This means you need to respond to comments, answer questions and deal with complaints quickly and efficiently. Don’t be too formal in your communications but always think of the brand image when posting.
- Don’t Automate or Outsource
Automating and scheduling social media posts is a good way to save time when you’re managing a number of accounts. However, if you automate everything, you’re losing the sense of immediacy that people get from social media. You can’t respond to current events or to your customer comments. Outsourcing your social media content is also a bad move. No one knows your company or your market like you do. If you have the time, you and your internal team are best placed to create content that reflects who you are.
Developing and maintaining the perfect social media presence takes a lot of time. It also requires adaptability. New platforms are being released all the time, providing new ways to connect with your audience. Keep abreast of social media changes to stay ahead of the curve and keep your social media presence on point.
Corinne Ledling is a businesswoman who’s very passionate about her job. She’s a Content Manager at Bizstats.co.uk and loves to share social media tips and tricks and her marketing experience.