When you are trying to get your small business noticed, it can seem like there are far too many social networks to choose from. However, you can get a lot of value from marketing on Pinterest. The content here can be evergreen, as it is often repinned or liked long after you first post it. This means you can do a small amount of work for potentially a long-term reward. Here’s how to get started.
Add Pinterest-friendly images
The first thing to do is to make sure that your website is ready for adding to Pinterest. You can do this very easily if you have blog posts on your site. Create an image to go along with each post which suits the correct dimensions for Pinterest. The best is 735 x 1102 pixels, but a rectangular shape in a portrait orientation will always work well. When you have these images posted onto your site ready, it’s easier for you to Pin them and get them noticed. Visitors to your site may also choose to pin the image right from your page, which will get you more traffic.
Use keyword-friendly captions
The text that is pulled through with your image is very important, as this is how Pinterest users search for content. Make sure that you have the right kind of keywords mentioned in your captions, and edit them if you do not. For example, if you have a business selling diet smoothies, you might use words like “fitness smoothie”, “weight loss”, “diet tips”, and so on. This will help more users to find the images that you are pinning. The next step, of course, is to make them want to click through to your website.
Create interesting content
Make sure that the content you are putting up in Pinterest is interesting. People like to click through on how-to guides and interesting pieces of information. It’s not useful to pin content which will not get you any attention. Use compelling copy and things that your ideal clients would want to know to draw them through. If you can get them to follow your board this may help too – even if they don’t click through at first, they may be more tempted with your later pins. When you create a pin, always try to think of how to make this compelling for your customer. Why would they want to click through to your website after seeing this pin? Give them a reason, and you will see referrals to your website shooting up.
Pin content from others
Try to avoid pinning content from rival businesses, but do pin content which is related to your niche. For example, our diet smoothies business could pin images which relate to fitness, healthy eating recipes, tips for weight loss, and so on. This content will be interesting to your customers so that it will draw their attention to your board. This will help them to decide to follow your board and also to see the pins from your own site. It may seem counterproductive to pin content that is not your own, but it does actually help. You will also get more recognition from the other pinners whose content you like and repin. They might end up following your brand as a result!
Above all, the important thing to do with Pinterest is to try to create a space where your ideal customer would like to be. Tap into their interests and the things they want to learn, try, and think about. This will help create the right funnel to your website.
About the Author:
Jessica Gust is a Marketing Assistant at Localpeek.co.uk– a new postcode finder. She is passionate about new marketing strategies; she is always eager to share her ideas through blogging.
Image Source: Graphic Stock