Put the scissors down. More people than ever are using coupons, but most of them are doing it online.
According to recent research by Inmar, 53 percent of consumers would prefer that all coupons be digital. If you’re not capitalizing on this market — including sending coupons to consumers through email, social media, and apps — you’re missing out on ways to accelerate brand exposure and drive revenue. What’s more, you’re falling behind competitors.
Increasingly, consumers are expecting to find deals in their brand interactions online. In fact, more than 70 percent of consumers have followed a brand on social media in order to receive deals. Additionally, 68% of those consumers said they wouldn’t shop online without coupon code.
Coupons can help brands grow in a number of ways, including increasing revenue and building brand loyalty. Research has shown that consumers respond positively to exclusive deals and targeted coupons, saying that they make them feel “special” and are an important part of the buying process. Additionally, consumers report changing their purchasing behavior as a result of coupons, spending more than they would have without them.
Ultimately, shoppers are looking for both a deal and a unique experience that matches them with a brand they feel is offering them something for their loyalty and attention. Providing coupons is a great way to garner attention, gain new customers, and retain existing ones.
To help get you started integrating coupons into your marketing strategy, Wikibuy created an infographic detailing how offering digital coupons can expand your market. Check out the full visual below.