Most advertising these days seem s to focused on an online audience or a TV audience. Many marketers believe this is the easiest way to reach their target audience.
However, is this assumption really accurate when 72% of billboard viewers consider buying something on their way home from work after seeing a billboard and 58% of people learned about a restaurant they later visited on their way home.
Your business may be forgetting the impact that billboard marketing can have. Marketers may question the ROI of billboards but the statistics would say otherwise. For example, in the telecom industry outdoor advertising has an ROI of $4.72 on each dollar spend and is by far the most effective way to advertise services within that industry.
This info-graphic from Signarama outlines how effective out-of home advertising can be for your business and presents a three pronged approach for maximizing its impact.