80% of the non-referral leads for dental practices come from search engines like Google and Bing. What’s more surprising is that 90% of customers’ buying decisions are influenced by online reviews, and 72% of consumers who searched for a local business visited one within five miles. With these numbers in mind, it only makes sense for local dental practices to become visible online. But what are some strategies that should be implemented in order to have an online presence? First and foremost, your dental practice will need a website. Your website is your online impression, and it needs to be impressive and mobile friendly. Also, a well-planned local search optimization is also needed for your website to show in local search results. Let’s not forget about your online reviews which will help build your reputation online.
Check out our infographic provided by My Digital Dentistry and learn more about the major steps your dental practice should take to have a successful internet marketing strategy and bring in more qualified clients.