Safety equipment is necessary at any construction or otherwise heavy duty job. It ensures your employees are secure, undistracted, and can do their job well. The problem is, most contractors don’t know how to make the most out of their equipment. They use it when they need it and just for its basic purpose. To make the most out of marketing, it sometimes means to look for opportunities in strangest of places. Simply put, there are a few ways to use that equipment and make the most of it, alongside many other aspects of your job.
The first thing you can do with the extra materials you’re sure you won’t need anymore is to donate them. You can use this opportunity to make new friends and leave a mark on the community. There is an ongoing building or renovation process of a school, hospital or any number of public buildings, why not use the chance and donate?
It will make sure you are well known and respected in your community and what’s more, donating it ensures that you’re not wasting materials. This way, you’re reusing these materials and saving both money and the environment while gaining points with the community.
2. See a blank space? Use it to advertise!
Most constructors don’t realize that by having safety equipment, they actually have a very unique opportunity to advertise. You can brand all of your equipment and since it will mostly be out in the open, other people will know who it belongs to right away. Putting your logo or name on safety helmets is a great and cost-effective way of advertisement.
Another great way is putting banners on all of your safety fences. This is a trend that the whole world is catching onto. Fence wrap in Sydney, London, New York or basically anywhere around the globe is the new marketing hack. They have a lot of room, they are right in the line of sight and they are usually just blank, boring and uninspiring space consumers, so why not make the most out of it?
3. Team up with a charity
This has become one of the most popular ways to gain some great exposure of your name. A lot of charities are partnering up with construction companies because they need new safe houses, churches, nursing homes, or whatever else you can think of. Getting involved with something like this will allow you to help your community and gain positive press.
You can ask your employees if they know of a charity which is looking to partner up with a constructor, or you can reach out to them yourself. There’s a ton of information available online, so you can simply find the charity you like and give them a call. It’s helpful if you have an idea of your own, but if now, don’t worry, they’ll surely come up with something.
4. Buy it, don’t hire it
It pays off much more to buy your equipment than to simply hire it, that is a known fact. This is because you never know when you might need it again and hiring prices can often end up being more expensive, especially in Australia. More and more constructors are opting for buying their equipment. Most notably the financial gains of buying over renting are seen in temporary fences.
They are a necessity for most construction sites around the world. If you take into account the added expenses of relocation, insurance and cleaning charge you can easily see that the difference between buying and renting is not that small. By now you definitely know that the project you’re doing now probably won’t be the last one. So in the long run, this little hack can save you a whole lot of money.
5. Recycle it
Most of the materials you’ll be working with are recyclable. That goes for the aforementioned hoarding construction sites, as well. So if you don’t end up using it ever again, you still won’t be wasting your money. Instead, you’ll prove yourself as an eco-friendly company.
Do your research and find out what other materials you’re working with are recyclable. Educate your workers about them, too. This way, when the job is done, you’ll have some help. What’s more, educating them means that you can set up a recycling plan right during the project instead of after it. That will save you a lot of time and energy. On top of that, recycling is bound to provide you with some positive press.
6. Use it to educate others
If you want to do something really productive with your safety equipment, you can always use it for education. You’ll probably have new hires and using old equipment is perfect for getting them acquainted with how things work around the construction site. In this case, you’ll be using your equipment for in-depth training courses, where the employees learn about the theoretical and practical aspects of the equipment.
Another idea is to call up a school and organize a field trip. Teach children about what it is that you do and how you use safety equipment to benefit your workers and the buildings. Children absorb new information pretty quickly and will find the whole outing fun. They’re likely to talk to their parents about what an amazing time they had, and that’s quick advertising for you. You’ll be recognized as a company which cares about how it affects its environment and those living in it.
As you can see, you can get creative and build your companies reputation and save money at the same time. Implementing these tips into your work routine will help you save a lot of time, energy, and money, but will also greatly improve your company. That’s mostly because you’re bound to be the most efficient constructor out there. People will trust your ways, as you’ll show how responsible you can be with your equipment during and after any project. We’re confident these tips will come easily to you.