Three of this year’s coolest trends in digital marketing are augmented reality, live video streaming and data visualization. Unfortunately, too many marketers are chasing these hypes. In their attempt to implement what’s new and intriguing, they overlook that tried & tested strategies can be just as efficient. List optimization, social media engagement, and online reputation management are equally important. We love the latest trends because they’re new and seem appealing. But in your attempt to try something different, you may lose the big picture. In digital marketing, the key to success is to develop an agile methodology; a series of tactics that contain both old and new approaches.

Online reputation management

Managing your online reputation can be excruciating. A lot of companies these days don’t even know where to start when it’s time to settle on a digital marketing strategy. Some business owners and entrepreneurs believe that they can do it all; that they can market and advertise their business on their own. But unless you deal with your fair share of challenges, you’ll never make it. Of course, that doesn’t necessarily mean that you should wait until someone hacks your site to take precaution measures.

Regardless of the size and shape of your business, online reputation management matters the most. Visitors don’t trust that what they see is what they get. Before buying any product from you, they’ll Google you in an attempt to know the person behind the brand. As soon as you’ve established a relationship with them, they might go ahead and buy; or at the very least, talk about you with their friends; and their friends with their friends, and so on. It might seem like an old-fashioned technique, but word of mouth is still an extremely powerful marketing tactic.

Listings and SEO targeted locally

It shouldn’t surprise you that the world of SEO changes so often. It’s only natural for Google to stay on the safe side. Mobile optimization and local listings matter a lot to Google’s algorithms. But claiming your listings is not enough; what you have to do is identify duplicate listings; then spend some time cleaning them up because they might confuse your visitors and customers. Your data has to be constantly updated and then submitted to influential data aggregators.

Well-executed local listings are fundamental to the success of your digital marketing campaign; make sure yours are treated properly. Why is it so important to prevent duplication? Because no subscriber will want to get the exact same email twice. Local SEO helps your campaign appeal to the right people in due time. If you don’t have the skills to handle it, hire someone competent to do it.

Social media

Boosting engagement through social media is yet another smart way of ensuring that your digital marketing campaign works. It’s 2017, meaning that it’s no longer enough to have a Facebook page associated with your website and physical company website. Your prospects and customers want more. They want to interact with the person behind a Facebook page. An engaged audience is an interested audience. Grab their attention with a presentation video. Introduce yourself, your brand and business, and find a way to appeal to their sense.

Paid social media advertising might work, but the secret is to center all your attention on interesting information – whether that information is delivered with text, infographic or video.  If you don’t have the time or the skills to market your business on social media, hire someone to do it. The competition is fierce in the online environment, meaning that you don’t have time to slip up.

This year, a lot of startups will have to market their businesses online; otherwise, they’ll never make out of the surface. Unless you have an outstanding presence on Google and Facebook, for example, people won’t be able to find you. Offline marketing may still have an impact. But it’s not enough to expand an audience. Target your people very carefully, and use white-hat SEO agency London techniques only if you want to make a name for yourself. The key is to become appreciated and gain momentum – that’s all that truly matters today in the digital marketing world.

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