How do I reach customers? This is the question that we, marketers are often asked. I am sorry to disappoint you, but there is no definite answer to this inquiry. But the good news is that there is a whole profession called, surprise, marketing dedicated to answering this very question. If you’re a small business owner who is working day and night to find means to promote your business then after reading this article, you’ll add one more tool to your list.
Ladies and gentlemen, on February 4, 2004, a guy named, Mark Zuckerberg along with his fellow students founded what we know today as the largest social network, Facebook. Back then it was simply for chatting with other users. Fast forward to 2017; Facebook is the biggest available-to-everyone platform for small business marketing. So let’s look how you can use it to your benefit.
Raise Brand Awareness
Your Facebook is an inseparable part of your branding and before avid designers start fighting with me, let me explain myself. Facebook is where your slogan, logo, mission, value, you name it, come together to showcase what your business is all about.
Your ultimate goal is to spread the word about your business. There is no other place in the world other than Facebook that has gathered 2.07 billion people in one place. 2.07 billion that is a lot and you as a small business owner can filter those people and boil them down to potential customers.
Whether it’s through ads or regular posts, you can make your way to people who might be interested in your product and service. If we trust Facebook then according to them the higher your engagement rate is, the more people will see your posts. How do you increase engagement? It completely depends on your consistent and active online presence. Post photos and content that gives value to people or entertains them. Use appealing visual, and they make a lot of difference.
One of the coolest things about Facebook is that you can target people based on their interest, age, occupation, etc. Successful advertising and marketing campaigns owe their success to correct targeting. So, if you’re a small business with limited advertising budget then spend it on Facebook ads.
If you haven’t already, identify your target market and use it while setting up the ads. This way ads won’t eat up your budget without actual results. People who are interested in your niche are way more likely to make a purchase. So, you might as well make efforts to reach them and instead of random people.
You have to create a buzz around your business. Do something that will make people remember you, something that stays with them even if they scroll or change the page. You want to stick to their minds so that they get back to you. Do a research and find out what works on Facebook that is related to your field. If you’re an e-commerce that sells clothing maybe you could try posting or sharing DIY videos, or say you’re producing makeup products, post tutorials and watch them go viral.
A Quick Recap
Use Facebook to let the whole world know who you are and what you do. Think of Facebook as an advertising channel that is almost perfectly targeted. Keep in mind the buyer persona that you created and run the ads accordingly. Last but not least pay attention to the content that you’re posting. Unique and interesting photo, video, post, GIF or whatever new thing people came up with and follow how people react. Good luck!
About the Author:
Maria Harutyunyan is a marketing enthusiast and knows the field to the nth degree. She is the co-founder and CEO of AYYO Digital Marketing Agency, and with her team, Maria goes all out to build perfect strategies. Sharing knowledge is a big part of her career, so Maria doesn’t miss an opportunity to do so.